Every time a player starts a session, askblu.ai makes a Prediction: is the player at risk of churning?
The term “churners” refers to users who have a consistent record of inactivity for seven or more consecutive days, with the option to modify the duration of the period as required.

Based on this prediction, askblu.ai tells your game to:
– DECREASE the Ad Pressure during the session (the risk of churn of the player is HIGH)
– INCREASE the Ad Pressure during the session (the risk of churn of the player is VERY LOW)
– Use your DEFAULT Ad Pressure otherwise.

Thus, you can at the same time:
– reduce the churn and improve your players’ engagement in your game
– increase the revenues and the LTV of your players.