askblu.ai founder & CEO Dominique Busso on using A.I. solutions to improve player retention
March 24th, 2021 - As A.I. technologies evolve, the way we use them in-game development is also changing.Throughout the month of March, PG.biz has been running a series of articles all about using A.I. in development, marketing and beyond. Here they have been chatting with Dominique Busso, founder and CEO of machine learning platform Askblu.ai.
Machine learning for mobile games: GameTune versus askblu.ai
Machine Deep learning algorithms, Artificial intelligence, AI, Automation and modern technology in business as concept.Oct 1st, 2019 - Now that we have more information about Unity’s GameTune here is a quick comparison of GameTune and askblu.ai. Our information about GameTune is public information, available to anybody on the Unity web site and their SDK documentation..
Every Player Counts® - Let's break the player retention ceiling!
Smiling faces. Happy group of multiethnic people men and womenFeb 23rd, 2018 - I have been working on casual mobile games for the past 8 years, and I worked on Nintendo DS & Wii family games beforehand. I realized how player engagement and retention are important for long-term sustainable revenues. Our studio had to spend a lot of time and effort to get our games properly tuned. We had to set up analytics, test and submit, try to make sense of all the metrics we got, update the game, test and submit, update… and repeat.
Startup on the Beach 2018 - askblu.ai was there!
Le vendredi 6 juillet 2018 a eu lieu à Saint Malo la troisième édition de Startup on the Beach, organisée par LE POOL et Digital Saint Malo, sous l’égide de la French Tech Rennes St Malo. Plus de 40 startups ont présenté leurs projets à plus de 40 investisseurs, venus de Bretagne et de Paris. Dominique Busso, PDG de Happy Blue Fish, a présenté le projet askblu.ai, projet phare de la société, démarré en avril 2017.
A RoundTable session discussing A.I. creativity within the mobile space
March 31th, 2021 - Speakers:
Gordon Midwood - CEO, Anything World!
Tom Pigott - CEO, Ludo
Dominique Busso - Founder & CEO, askblu.ai
John O'Malia - Director, Wingman.ai
The panel will be moderated by Jon Jordan,
contributing editor at PocketGamer.biz.
Watch the roundtable on YouTube
Friday Dec 18th, 2020 - The answer to the question “is A or B better for my players?” is often “it depends on the players, some like A, others prefer B!”.
Until now, game designers had to use A/B Testing tools to select the “best choice” for their overall audience. But today, new AI technologies like machine learning give game designers the possibility to offer in real time A to the players who prefer A and B to the players who prefer B, providing a better experience to all players.... READ THE ARTICLE
Data Science and Difficulty Tuning: a New Paradigm for Mobile Games!
March 4th, 2020 - In this article, we explain how a key process in game design — difficulty tuning — is being disrupted by Data Science and Machine learning, and how game companies that embrace this new paradigm will get an unfair advantage in player retention and monetization.
askblu.ai does not use IDFA (Apple Identifier for Advertisers)
idle and gaming concept: girl playing a jigsaw game on a digital generated smartphone. All screen graphics are made up.June 26th, 2020 - The IDFA (GAID on Android) helps mobile marketers attribute ad spending. Game developers will soon be required by Apple to provide information about what data the third-party SDKs collect, how it may be used and whether the data is used to track users. This article explains why askblu.ai does not use IDFA, which data the SDK collects, and for what usage.
Player retention still key to game monetization for subscription models like Apple Arcade
April 12, 2019 - For several years now, the freemium business model has been predominant in the mobile games market. This model generates much more revenues than the premium model, but the impact on game design is important: the monetization strategy needs to be fully integrated into the game design and crafted carefully to balance a fun game play and a steady revenue stream.