Dominique Busso

The IDFA (GAID on Android) helps mobile marketers attribute ad spent: knowing that the player launching your Game_A comes from an Ad of this game… Read More »Why askblu.ai do not use the IDFA (Identifier for Advertisers).

The answer to the question “is A or B better for my players?” is often “it depends on the players, some like A, others prefer… Read More »From A/B Testing to Real-Time Player Personalization in Mobile Games