As a mobile game studio,
you know that your financial success
depends on player retention (CPI<LTV),
and a good player retention
depends heavily on difficulty tuning.

Too difficult ? A frustrated player will churn
Too easy ? A bored player will churn

Difficulty tuning is complicated and tedious:
analytic tools are complex to setup and use,
and they let tune blindfolded!

How can you be sure that the difficulty of each stage
is optimum for your overall audience ?

And once you reach a good balance,
retention hits a ceiling:
mobile players are very diverse,
one size does not fit all!

You lose players that could stay in your game
if the difficulty was sometimes easier or harder for them.


Plug&Play Real-Time Machine Learning
to increase Player Retention in mobile games

Proud to be among the 6 finalists for the Best Innovation Award for the Pocket Gamer Mobile Games Awards 2020 in January 2020, London.

Data-Driven Difficulty Analysis

Simplify and Optimize your Difficulty Balancing

For each stage in your game, helps you find the optimum difficulty
for your overall audience of players

Real-Time Player Personalization

Break the Retention Ceiling - Increase your Revenue

For each player starting a stage, tells your game in real time
if you need to set the difficulty easier or harder
to keep the player in his/her flow zone.

All of this available with one simple SDK,
no guessing in data selection,
ready to be used by games designers,
in a full SaaS ML-Ops platform !

Easy to setup SDK,
with NO IDFA.

Our  SDK is light and contains just a few lines of code to integrate (iOS, Android and Unity). We use anonymous data, is fully RGDP compliant. We don't track players across games, so we do not use the Apple IDFA.

"Plug&play" solution,
no web portal tedious setup.

The SDK contains exactly the few events and requests needed for to work. You do not need to figure out you own requests, to guess which event sand data might be useful...  And there is nothing to setup on the Web portal.

Works with real players,
and your players only.  starts working during soft-lunch and while your game is live, because it learns from real player behaviors, and only from your own players playing your game.  Each game has its own Machine Learning model, and the prediction are made in real-time for immediate personalization.

Optimized for one goal: increase
player retention (and revenue)

you don't have to guess which user data to sent and which question to ask,  is entirely designed to improve your player retention, from user features to Machine Learning algorithms and rewards.

Compare the results
with and without

In the web portal, you get for each game all the important metrics and funnels. These dashboards display values for players going through, and for "reference" players without askblu. This way you know exactly what our solution will bring to your games.

Benefit from Machine Learning
with no upfront investment!

Full SaaS solution with no upfront investment and setup fees, no specialist to hire, no infrastructure to buy and maintain. We will give you credits to test, and our team will help your game designer & level designer setup the right difficulty parameters.

Our mission is to allow every mobile game publisher and studio to easily benefit from Machine Learning & Data Science today with no upfront investment.

We think that
Every Player Counts® - Every Player Counts

Get Usage Credits today to test for free!

We are looking for innovative mobile game studios interested in providing a personalized experience to their players.
SIGN UP (top menu)  for a FREE early access to and you will have the opportunity to help us shape this new innovative solution.

Register to our next webinar (2 sessions available)