Real-Time Player Personalization
Break the retention ceiling and increase your revenue
Keep more players in their flow zone
If you deliver the same tuning to all players, you lose players that could stay in your game if it a bit easier (they get frustrated), and players that could stay in your game if it was a bit harder (they get bored). This is known as the "retention ceiling", and this is where askblu.ai produces all its magic!
For each player starting stage, askblu.ai tells your game in real-time whether the difficulty should stay the default one, or should be easier or harder for this player. Therefore each player is less frustrated or bored and stays longer in your game, which improves your overall retention and monetization.
As a game designer / level designer, you use this askblu.ai prediction (keep default, or make it easier or harder) to tune the main difficulty parameter(s). For instance, in Match3 gameplay it could be the number of moves, the goal to reach, or a difficulty seed. In a "catch me" gameplay if could be the speed of you opponent. In a PVP gameplay if could be the ranking of your opponent.
Our team is available to help you select the right difficulty parameter(s) and how to tune it easier or harder.
Visualize the impact of Player Personalization
The Player Personalization Dashboard of your game indicates, for each day:
- the percentage of "stage started" that got the "easier" prediction for the player starting the stage (RED on the left, shows "frustration").
- the percentage of "stage started" that got the "default" prediction for the player starting the stage (GREEN in the middle, shows "in the flow").
- the percentage of "stage started" that got the "harder" prediction for the player starting the stage (RED on the right, shows "boredom").
Remember: all askblu.ai metrics show the data for Blu_Players (players going through askblu.ai) and for Ref_Players (players without askblu.ai tuning). This allows you to have a precise measure of how askblu.ai improves your player retention (go to the "Metrics & Funnels" page for more details).
For each game, you can set the Blu_Players ratio, so you control the population you use to test askblu.ai, and then you control your budget.