Metrics and Funnels, with and without personalization

Blu/Ref Metrics and Funnels

All the important KPIs available without any portal setup

Compare the results with and without

All metrics and funnels show the data for Blu_Players (players going through and for Ref_Players (players without tuning). This allows you to have a precise measure of how improves your player retention (when player personalization is active).

For each game you can set the Blu_Players ratio, in order to control the population that benefits from, and to control how much the use of will cost (when player personalization is active).

All the graphs and reports bellow are directly available for your game in the web portal, with no setup on your part (after integrating our SDK).

Monetization data

This dashboard allows you to check the efficiency of all the player personalization done on a game (difficulty tuning, ad pressure...), targeting the bottom line: increase revenue.

Sessions length, span and frequency per day

In order to increase player retention, the goal assigned to Machine Learning is to increase the sessions length,  reduce the inter-sessions span, and increase the number of sessions played per day per player.

Classic Retention

This is the average value of the classic retention rates in the time period selected, for personalized players (BLU) and reference players (REF).

Sessions funnel

This is a more accurate measurement to see how much players play your game.  With classic retention rate, a player doing 4 sessions on day one, with several stages played per session, is counted as 1 in day1 retention, same as  aplayer doing only one session with 1 stage played.

Stages funnel

This can give you a quick oversight of stages that may have problems (but the Data Analysis feature of will be more precise and tell you what to do).

Stages Results

This panel shows you, for each stage:
- the percentage of players who won / lost / quit the stage
- how they won/lost (from close to large).

Players & sessions (per day)

These are the standard metrics:
- New players per day,
- Daily/Weekly/Monthly Active Users, and P_DAU (personalized DAU)
- Number of sessions per day

Classic Retention (details)

Day1, Day3, Day7, Day15 and Day30 classic retention rates,
for the selected time period.
(for instance, Day7 here includes only players that played on Day7)

Rolling Retention

Day1, Day3, Day7, Day15 and Day30 rolling retention rates,
for the selected time period.
(for instance, Day7 here includes players that played on Day7 or after)