blog founder & CEO Dominique Busso on using A.I. solutions to improve player retention

March 24th, 2021 - As A.I. technologies evolve, the way we use them in-game development is also changing.Throughout the month of March, has been running a series of articles all about using A.I. in development, marketing and beyond. Here they have been chatting with Dominique Busso, founder and CEO of machine learning platform

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We have been the guests of the French AWS Podcast

From A/B Testing to Real-Time Player Personalization

Friday Dec 18th, 2020 - The answer to the question “is A or B better for my players?” is often “it depends on the players, some like A, others prefer B!”.

Until now, game designers had to use A/B Testing tools to select the “best choice” for their overall audience. But today, new AI technologies like machine learning give game designers the possibility to offer in real time A to the players who prefer A and B to the players who prefer B, providing a better experience to all players....  READ THE ARTICLE

Impact of +2% Day7 retention on game revenue

August 11th, 2020 - Here is an interesting simulation of the impact of a +2% increase in Day7 retention, for a casual game and a hyper-casual game. Spoiler: it can bring from 26% to 34% more revenue with a plug&play solution like

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Machine learning for mobile games: GameTune versus

Oct 1st, 2019 - Now that we have more information about Unity’s GameTune here is a quick comparison of GameTune and Our information about GameTune is public information, available to anybody on the Unity web site and their SDK documentation..

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2019 has been a great year, here are key moments for our team

Dec 24th,  2019 - Thanks to our great team, to our shareholders, and to our first beta testers, we had a wonderful 2019 year at Happy Blue Fish, working on our new platform

Here are some great moments that we would like to share with you. #proevolutionsociety @awssummits @ADDON_EVENT @Julv_SNJV #funding #FFDAY @AmazonGameTech @gameconnection #digitalTC @MobileGameAward @PocketGamer

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Every Player Counts® - Let's break the player retention ceiling!

Feb 23rd, 2018 - I have been working on casual mobile games for the past 8 years, and I worked on Nintendo DS & Wii family games beforehand. I realized how player engagement and retention are important for long-term sustainable revenues. Our studio had to spend a lot of time and effort to get our games properly tuned. We had to set up analytics, test and submit, try to make sense of all the metrics we got, update the game, test and submit, update… and repeat.

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Data Science and Difficulty Tuning: a New Paradigm for Mobile Games!

March 4th, 2020 - In this article, we explain how a key process in game design — difficulty tuning — is being disrupted by Data Science and Machine learning, and how game companies that embrace this new paradigm will get an unfair advantage in player retention and monetization.

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June 26th, 2020 - The IDFA (GAID on Android) helps mobile marketers attribute ad spending. Game developers will soon be required by Apple to provide information about what data the third-party SDKs collect, how it may be used and whether the data is used to track users. This article explains why does not use IDFA, which data the SDK collects, and for what usage.

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Player retention still key to game monetization for subscription models like Apple Arcade

April 12, 2019 - For several years now, the freemium business model has been predominant in the mobile games market. This model generates much more revenues than the premium model, but the impact on game design is important: the monetization strategy needs to be fully integrated into the game design and crafted carefully to balance a fun game play and a steady revenue stream.

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Startup on the Beach 2018 - was there!

Le vendredi 6 juillet 2018 a eu lieu à Saint Malo la troisième édition de Startup on the Beach, organisée par LE POOL et Digital Saint Malo, sous l’égide de la French Tech Rennes St Malo. Plus de 40 startups ont présenté leurs projets à plus de 40 investisseurs, venus de Bretagne et de Paris. Dominique Busso, PDG de Happy Blue Fish, a présenté le projet, projet phare de la société, démarré en avril 2017.

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