This page gives you an overview of the main steps to integrate and use askblu.ai in your production and liveOps process.¹
Which games can benefit from askblu.ai ?
askblu.ai works for games with stages (levels):
- "win/lose" gameplay: in each stage, the player can WIN or LOSE
- "idle" gameplay: in each stage, the player can only WIN
You can benefit from askblu.ai:
- in a new game, when you start to get players (early-access, soft-launch)
- in a live game,
1 - Create your account on askblu.ai, add your game
You will find a DEMO game to check all the metrics and feedbacks you can get on a game, and you will have access to the HELP CENTER to check the documentation, download the SDK...
The person creating the askblu.ai Studio/Publisher account has the owner role. He will be able to create more users on the platform, for instance:
- the developer, who will access to the help center and the SDK
- the game designer, who will check the AI-Dashboard to tune the stages
- the CMO/CRO who will check the funnels and retention rates
Do not hesitate to contact us for a VISIO call at this step so we can explain how to benefit the most from askblu.ai
2 - Prepare the difficulty parameters (GD)
First, define your main difficulty parameter (or a combination of parameters).
Before askblu.ai you had to choose one difficulty value for each stage.
We call this value your "default" value.
Now with askblu.ai, you have the flexibility to choose 2 more difficulty values for each stage:
- one a bit "easier" than your default value,
- the other one a bit "harder".
Here are 2 examples of Easier / Default / Harder values:
The Data-Driven Difficulty Analysis will indicate, for each stage, if the "default" difficulty level if optimum for your overall audience of players.
The Real-Time Player Personalization will deliver, in real-time, for each player starting a stage, the best value (easier/default/harder) to minimize the churn.
Our team is available to help you easily integrate the SDK to suit your gameplay, for instance to find the best difficulty parameters to tune: do not hesitate to contact us for a VISIO call at this step.
3 - Integrate the SDK in your game (DEV)
You can access to the documentation and the SDK in the Help Center.
Check if the SDK is well integrated. For instance in the web portal check the Stages Funnels and the Stages Results.
For instance in the Stages Results page above you see the percentages of Wins/Loses/Quits for each played stage.
4 - Submit the game/update on the Store (DEV)
askblu.ai learns from real players data. The higher the DAU, the faster the exploration process and askblu.ai feedbacks on the stages difficulties.
5 - Check and correct the stage difficulties where needed (GD)
The AI-Dashboard indicates, for each stage played by enough players, if the default difficulty level is optimum for the overall audience or should be easier or harder (Data-Driven Difficulty Analysis).
Based on the AI-Dashboard feedbacks, you can change the difficulty values for the stages that are not ok (for instance here stage_4 and stage_5).
Then you go back to step 4 and do an update (via App Store submission or online data update).
6 - Wait a few days for the Personalization Learning process
As soon as some stages are well balanced (easier/default/harder are ok in the AI-Dashboard) the Player Personalization learning process starts.
The AI-Dashboard indicates the progression of the learning process.
When the learning process is completed, Player Personalization will be active for the players starting well balanced stages.
7 - Envoy an increased retention thanks to Real-Time Player Personalization
Nothing more to do here! All the well-balanced stages are automatically set to "Personalization active" mode.
It means that every player starting a well-balanced stage will get in real-time an askblu.ai personalized feedback (easier, default or harder) based on his/her own profile and the game Machine Learning model. This allows more players to stay in their flow zone, thus increasing the overall retention.
You can check how askblu.ai improves your game metrics because we always keep a "reference" set of players to display the funnels in A/B mode.
For each game on your askblu.ai account, you can choose:
- to get only the metrics and funnels, with no Difficulty Analysis and no Player Personalization: there is NO COSTS for this game
- to activate only the Difficylty Analyses, so you only pay the Monthly fix fee
- to activate both the Difficulty Analysis and the Player Personalization (see pricing for details)
¹ This page is not intended to be a comprehensive manual, for that your can SIGN UP for your askblu.ai account and check the Help Center.